76% want goods and services advertized bilingually

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76% want goods and services advertized bilingually

Post  MH on Mon 27 Apr 2009 - 16:13

An interesting piece of research on attitudes to bilingual policies is in the news today.

Mae arolwg yn awgrymu bod mwy na thri chwarter pobl Cymru (76%) yn credu bod cwmnïau'n hysbysebu eu gwasanaeth neu gynnyrch yn ddwyieithog yn bwysig.

Holodd cwmni Beaufort fwy na 1,000 o bobl dros 16 oed ar gyfer yr arolwg.

Dim ond 11% oedd yn ystyried eu hunain yn rhugl yn y Gymraeg. Ond roedd 82% yn dweud fod y Gymraeg yn rhywbeth i ymfalchïo ynddi.

Dywedodd 81% eu bod yn credu bod hyfforddi staff i ddysgu Cymraeg yn bwysig.

BBC, 27 April 2009
In a nutshell it says that:

76% ... consider it important for companies to advertize their products or services bilingually
82% ... said Welsh was something to be proud of
81% ... said they believed training staff to speak Welsh was important

The survey was conducted by Beaufort, who asked a sample of 1000 people over 16. As 11% considered themselves fluent in Welsh (compared with Language Use Survey data of 12.12%) it would appear to be a properly weighted survey.

At the end of the report Meirion Prys Jones of BYIG is quoted as saying that, in the last few months, both HSBC and Nat West have introduced some web pages in Welsh. I've just checked that, and have to admit that I can't see anything. Entering searches for "Cymraeg" and "Cymru" brings up no results.

Does anybody who uses either of these banks know any more about this?


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MH

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